Perception

Today, everything is about experience. You're not just selling a product, you're also selling the experience. When you offer your products purely and only in your newsletter, you leave something very important behind.

For you, the challenge is to address the needs of the customer. Why would he or she want to buy your product? Or if you offer services, why should anyone choose you. What distinguishes you from another provider? And are you a non-profit organization? What do you stand for – what is in your heart?! 

If you can name that, you can touch people.
And if you can touch people, then you have their attention.